June/July 2005 Volume 31 Issue 6  

How to Become Rally Ready!
by Jo Anna Harris

The days are long and hot! The kids are at camp or summer school and you’re planning family vacations. Girl Scouts might be the last thing on your mind; however, summer is the best time to get rally-ready for the fall. In order to have a very successful rally season, you must plan and market to the Girl Scouts in your area. Here are some things to consider in making sure you are well prepared in the fall:

Know your area – What kinds of schools do you have in your service unit? Are they private or parochial, magnet or year round schools? Are the schools downsizing or growing? Are new schools being added? Being aware of what is going on in your service unit is the first guide to a successful rally season. Knowing the needs of the girls in your community will also aid in this success. If there is a lack of girl activities, you can increase the awareness of Girl Scouts not only at schools, but at health fairs, the library, community fun days, and more. If there are a lot of activities for girls, from sports camps to the chess club, see if you can partner with some of these groups to get the word out about Girl Scouts.

Know your needs – How many troops are established in your area and how many of these troops are returning? Is there a lack of Daisy, Brownie, Junior, or Cadette Girl Scouts in your area? If this is the case, your service unit might consider focusing some of their recruitment efforts at these targeted areas. A service unit could have a Daisy Day and invite all the kindergarten girls in the schools and day cares in their area to participate in arts and crafts, songs, dance, and games at a school or park in the area. This will give them a taste of what being a Daisy Girl Scout is all about.

Focus on Adult Recruitment – Yes, Girl Scouts is not only for girls ages 5-18. We also need capable female and male adults to make this a successful organization. Develop clever plans to assist the recruitment of new adults. For example, offer established leaders incentives from the service unit if they recruit adults to leadership positions.

Alternative Recruitment Sites – Service units should also think about recruiting at sites other than schools. These sites would include apartment complexes, Head Start or other Pre-K programs at the local schools, home-school support groups, faith-based institutions, and housing authorities. These sites will show a true representation of your community and diversity within your troops.

Most importantly, make sure that your adult volunteers are fully prepared to start rallying. You might want to have a couple of “rally run-throughs” for first time Girl Scout ralliers. This will help them become more comfortable with answering questions from parents, encouraging parents to become volunteers or leaders, and encouraging girls to become Girl Scouts.
We want Girl Scouts to have a prominent place in your community and the only way for this to occur is if we all go out and pump up the Girl Scout organization. So, go Girl Scouts, go!

Dare to Share

Let the drums roll out, let the trumpets call, callin’ one and all, “strike up the band!” Excitement is growing; celebration time is near; Girl Scout rallies are almost here! There is work to be done, as we rally ‘round the girls and adults to offer Girl Scouting to every girl, everywhere!’ No one wants to be left behind, so service units shared their most successful rally strategies: 

Creekwood Service Unit conducted two membership Rallies in Fall, 2004. We scheduled one for August 19 at an area church, shortly after school resumed to catch the interest of parents early, before their daughters had full schedules from the numerous other sports and after-school activities offered to our children. We had a back-up Rally on September 8 at a neighborhood school for families who missed the first Rally or who moved to the area after Labor Day. Some strategies we employed included the following.
Refreshments/ Activities for Younger Siblings and Potential Scouts
To allow the parents to fully enjoy the adult presentation, Cadette and Senior Scouts engaged the younger siblings and potential Girl Scouts with games, songs,
refreshments, and crafts. The guests made and consumed an “edible campfire.”
Activities
To engage the little ones, we offered a singing area, a hula hooping area, and a craft area. We hoped to intrigue the girls with the Girl Scouting program by making their very first “swaps.”
Administrative Tools
Our service unit team met twice before the first rally to work out our timeline and sequence of speakers for the parent presentation. One of our Senior Girl Scouts spoke on the importance of Scouting in her life and her plans to earn the Gold Award this year. This was an excellent selling point for parents - Girl Scouting is a unique program in that it that can involve and benefit their daughters from

kindergarten through high school graduation!
Barbe Bozeman
Creekwood Service Unit

We have been blessed in that the four local service units have super ladies
that always stand up to the challenge. It is because of them and good
organization that our rallies have been successful. Always remember
that having something fun for the girls to do while the parents get information
is key. Siblings welcome. Have a lot of visuals about the Girl Scout program,
uniforms, and swaps. Crafts are nice and welcoming to the new girls.
 
Doris E. Hill
Majestic Forest MRC
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